Social Media Marketing, Campaign & Strategy
Client: Absolute Barbeques – Dubai
Build a strong local Instagram presence, drive in-store footfall, and improve digital engagement.
Scope of Work
Objective
Build a strong local Instagram presence, drive in-store footfall, and improve digital engagement using trend-based content, structured planning, and performance marketing.
What We Did
Instagram Strategy: Designed a 30-day content calendar tailored to Dubai audiences, mixing food visuals, offers, and local culture
Story Highlights Setup: Organized and branded highlight covers
Reel Planning & Direction: Built trend-based reel concepts with hooks, CTAs, and localized themes that led to 3x reel views
Ad Creative Design: Developed clean, conversion-focused static ads for Meta campaigns, boosting CTR and recall
Ramadan Campaign: Created festive posts and stories with booking-focused CTAs, increasing footfall during peak hours
Performance Reports: Delivered monthly Instagram insights with actionables—helped shift focus to high-performing formats
Live Content Support: Guided outlet team on capturing real-time moments; edited raw clips into scroll-stopping reels
Visual Grid & Aesthetic: Planned post placements to maintain visual harmony and improve scroll-through retention
Market Insights: Aligned content to Dubai's fast-paced food scene, ensuring brand stayed fresh, relatable, and visible
Results
Engagement Growth
4x in first month
ROAS
3.7x on ad creatives
Reel Views
200% increase
Bookings
More via Instagram DMs during festive season
Visual Gallery
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